GaphyToroSaaS / Fintech / Product Design & Engineering
Illustrative interface dataA trading performance platform designed to transform raw activity into structured analytics, behavioural insights and a clearer review process.
View case study ↗GaphyToro Labs
Building beyond the expected.
The premise
Good digital work doesn't begin with components.
It begins with understanding what should exist in the first place.
GaphyToro Labs works across strategy, design and engineering to create digital experiences that are distinctive, functional and built around real business objectives.
Selected work
One product. Built as a complete system.
Illustrative interface dataCapabilities
Design what the product should be. Engineer it properly.
01 / WEBWebsitesDigital experiences designed around communication, conversion and identity rather than templates.Corporate · Startup · Campaign · Portfolio · Product · Landing pages · Redesign02 / PRODUCTDigital ProductsFunctional software designed from the problem outward, from early MVPs to production SaaS applications.SaaS · MVP · Dashboards · Portals · Internal tools · Admin systems03 / SYSTEMSSystems & IntegrationsThe infrastructure connecting products, payments, data, users and the services behind them.Payments · Authentication · APIs · Databases · Analytics · Automation04 / CONTINUITYOngoing DevelopmentContinued technical support and product development after launch.Maintenance · Optimisation · Feature development · Product support
Process
Built deliberately.
- 01
Understand
Define the problem, audience, constraints and business objective.
- 02
Structure
Determine what should be built and how users should move through it.
- 03
Design
Establish the visual language, interactions and overall experience.
- 04
Engineer
Turn the approved direction into a reliable, responsive and maintainable product.
- 05
Refine
Test, optimise and resolve the details that separate finished work from almost-finished work.
- 06
Launch
Deploy, measure and prepare the product for real use.
Clear scope. Clear milestones. No mystery.
Project investment
A serious starting point.
Different products require different levels of work. These figures provide a starting point before scope is defined.
Landing Pages
From KES 45,000
Campaigns · launches · lead generation · startup validation · service businesses
Custom page · responsive development · lead forms · analytics · SEO · performance · deployment
Business Websites
From KES 95,000
Companies · professional services · startups · product websites · established brands
Custom responsive design · multiple pages · forms · CMS where required · analytics · SEO · deployment
Web Apps & MVPs
From KES 250,000
SaaS · portals · dashboards · internal tools · custom software
UX architecture · authentication · databases · dashboards · payments · APIs · admin · integrations
Final investment depends on functionality, complexity, integrations and timeline.
International projects are quoted independently in USD according to scope.
Labs Care
After launch.
Products evolve. Ongoing maintenance, optimisation and development support are available after launch.
From KES 7,500 / monthAbout Labs
A studio built from building.
GaphyToro Labs is the digital product studio operated by GaphyToro Limited.
The studio grew from the experience of designing and engineering our own products. That means we approach client work with a product mindset rather than treating websites as collections of pages.
We work across strategy, design and engineering to build digital experiences that serve a purpose and still feel unmistakably their own.
The next space
What should exist next?
Tell us what you're building.
Start a projectWebsites · Products · Software